Category: Shop Articles

Should You Buy Your Prom Dress Online?

Picking out your prom dress is one of the most special parts of the entire prom process. You may have been slaving over magazines and the internet for hours in search of the perfect dress. But has that got you wondering if you should buy your prom dress online? Below are some things you should consider when thinking about buying your prom dress online.

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Look at the Returns Policy

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Buying prom dresses online always comes with the chance that it may not fit because you haven’t had a chance to try it on before the purchase is made. If you want to buy a dress online, make sure you know their returns and exchanges policy so you’re not stuck with a dress that doesn’t fit.

Take Accurate Measurements

Get out the measuring tape and properly measure yourself from your head to your toes. Guessing your size when buying a prom dress will only waste time when you have to return or exchange it for a different size later, and some stores don’t accept returns for prom gowns.

Think About Your Shoes

You should always think about the length of your dress before you order it online. Wearing heels will make a big difference to the total length of your dress, so definitely take that into consideration. You can find an assortment of different lengths of dresses by visiting www.axparis.com/collections/prom-dresses.

Will You Buy or Rent?

Being able to shop online for your prom dress means you … Read more

Should You Buy Your Prom Dress Online?



Picking out your prom dress is one of the most special parts of the entire prom process. You may have been slaving over magazines and the internet for hours in search of the perfect dress. But has that got you wondering if you should buy your prom dress online? Below are some things you should consider when thinking about buying your prom dress online.

Image Credit

Look at the Returns Policy

Image Credit

Buying prom dresses online always comes with the chance that it may not fit because you haven’t had a chance to try it on before the purchase is made. If you want to buy a dress online, make sure you know their returns and exchanges policy so you’re not stuck with a dress that doesn’t fit.

Take Accurate Measurements

Get out the measuring tape and properly measure yourself from your head to your toes. Guessing your size when buying a prom dress will only waste time when you have to return or exchange it for a different size later, and some stores don’t accept returns for prom gowns.

Think About Your Shoes

You should always think about the length of your dress before you order it online. Wearing heels will make a big difference to the total length of your dress, so definitely take that into consideration. You can find an assortment of different lengths of dresses by visiting www.axparis.com/collections/prom-dresses.

Will You Buy or Rent?

Being able to shop online for your prom dress means you … Read more

6 top tips for your wedding hair and makeup

The over-styled, uber-sculpted cheeks and brows and plastic-haired celebrity wedding look is dead, with natural beauty, simple elegance and classic styles back for good. We are all channelling fairy tale weddings, dreamy beach scenes and secret country gardens. The only question remaining is how to get this look right.

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1. Do makeup for your guests, not the photos

This essentially means you need to think about all the people who will admire you on your big day rather than the photographer taking light readings off your face. Too many brides step out in too much makeup. Not only is this obvious to your guests but also it is a look we now recognise in photos. Concentrate on a fresh-faced and dewy glow with well-defined eyebrows and avoid the sculptured look.

2. Get the balance right

If you have long, flowing, dream-like wedding hair designs in mind, highly-defined cheekbones and eyebrows are a definite no-no. This was a classic 80s mistake that we all should have learnt from; however, it unfortunately comes sneaking back in at weddings. Natural-looking hair needs natural-looking makeup.

3. Think friends, not siblings

You naturally want your bridesmaids to have their hair and makeup done; however, for the wedding party look and the photos to work, their style has to be their own. Avoid matching hairstyles or lipsticks. The beauty of the photos will be in the collective look.

4. Pick the right outfit for you and your guests


When thinking about hair and … Read more

Who can wear black?



Black is an iconic colour. How many times have you heard that this season’s new colour is the new black? Premieres are strewn with celebrities gliding effortlessly down the red carpet in stylish black numbers and, of course, how many women have that little black dress at the back of their wardrobes ready to be pulled out for a special occasion? For less formal occasions, black can add a touch of style to a pair of jeans or pair perfectly with any colour or pattern to complete an outfit.

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But can everyone wear black? Isn’t it a very harsh colour? Isn’t it ageing? The good news is that anyone can wear black if they choose a style that flatters and pair it with great accessories. Whether at work, at home, at a casual lunch or at a more formal do, black can be incredibly flattering and stylish. The maxi dress is one example of a wardrobe staple that works extremely well in black.

Maxi dresses can be worn for virtually any occasion. In black, they work well as party wear or for more formal events and give the wearer an air of elegance and style, almost effortlessly. The maxi dress is the new Little Black Dress, but far more forgiving and flattering.

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If you are looking for a black maxi dress visit AX Paris to see a wide range to suit all budgets, occasions and body shapes.

How to wear a black maxi dress formally

Even … Read more

Top Birthday Gifts For Your Loved Ones

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Birthdays are extremely special. They are probably one of the most celebrated occasions of our lives. No matter what age you are, three or thirty, the essence of birthday celebrations don’t cease. But, what birthday is complete without a gift? In this high tech era, online gift delivery has become an important part of life. If you are confused about what should be the best birthday gift, just keep reading to know more.

When it comes to gifting options, there are a plethora of options for you to choose from. So, buckle up and choose wisely. After all, you are on a mission to make this birthday the best for your loved one.

  1. Flowers

When you are utterly confused about what to give, give flowers. You can never go wrong with them. A bouquet of fresh blooms will make your special someone

extremely happy. If you don’t know what their favorite flower is, no problem. These pretty creations are so enthralling that whatever you choose, will make the perfect gift.

  1. Cake

We all know that birthdays are incomplete without cakes, so, all you need to do is choose your special someone’s favorite flavor and you are all set.

  1. A Gift Basket

An assorted gift basket is one of the best gifts you can ever give. Your basket can

contain anything and everything. A pack of exquisite cookies, chocolates, gift items, beauty or grooming products, and more.

  1. Photo frame

Photo frames make excellent gifts. They add a personal touch and are … Read more