Can’t skip a Zara store without buying at least one item? Maybe you’ve been trapped by the various tricks of the Spanish fashion retailer. Like most other stores, Zara has a way of attracting customers to come into the store and buy clothes. Not only that, this brand that is known for offering stylish clothing at affordable prices implements a strategy so that shoppers buy more in unexpected ways.
Most Expensive Clothes in Front
You probably already know this trick. Most stores including Zara often put the nicest and most expensive items at the front. That way, it is hoped that customers will fall in love at first sight and buy the product. Reported by Brightside, clothes that are cheaper and older are usually placed on the back.
If you notice, sometimes Zara doesn’t provide a special place for an item. Often clothes, shoes and bags are placed in the same place. This is done so that customers can be more comfortable and save time when they want to find a partner. Zara also tries to tell you if everything is ready and all you need to do is pay.
Most brands place advertisements or sponsors so that their products are better known. But Zara rarely does. Turns out it was a strategy. The brand is said to be investing more in catalogs and in-glass displays. The tactic is for the customer to feel that there is something exclusive in the store and think that the … Read more