Around the world, more businesses are using chatbots than ever – and there’s more to come. Digital media and digital advertising are changing the way we see the world, so perhaps it’s only natural that this change impacts the industry which helps define how we see the world. Fashions are changing, as they always do, and bots are in vogue right now.

 

Why Should the Fashion Industry Use Bots?

If not for bots, the Internet as we know it would not be here. Without bots, we could not turn to Google to help us search the entire Internet for what we want, and we would never know what is trending on Twitter. Fashion and beauty professionals at nearly every level of the industry already make use of third-party bots even if they’ve never given it much thought, for example in order to secure prime advertising space with target groups surfing the web. Not only that, but fashion industry clients definitely use bots. Clients now expect 24/7 customer service around the globe, and bots never sleep.

 

Do Bots Have a Downside?

As every programmer knows, bots aren’t people. There is only so much they can do. Barring actual artificial intelligence (AI), the best bots can do is make well-educated guesses. That said, with the right programming, they can make some really well-educated guesses. In addition, bots can be hacked and made to say things and do things, even malicious things never intended by the owner. For the fashion industry, especially stores looking to automate the buying process, it is essential to be sure that no one’s personal information will be compromised.

 

Who Is Using Bots in the Fashion Industry – and How?

Early adopters of bot technology include such fashion greats as British Vogue and Estee Lauder. If you are wondering what fashion bots look like, head on over to Estee Lauder. You can also check it out here. Estee Lauder uses a chatbot embedded in Facebook Messenger to communicate with clients, allowing customers to ask questions and even place orders via the app.

 

If the Fashion World Starts, Will Others Follow?

In the fashion world, image really is everything. Success in fashion means changing and shaping the way people look and feel about themselves and one another. Early adopters in the fashion industry continue to show how intelligent bots can use social media in a fresh and unexpected way, giving customers the feel of interacting with a real person, a thinking machine. By setting this trend and raising the bar of consumer expectation, they are setting the stage for others to follow in order to remain competitive.

Artificial intelligence in the form of learning machines and smart devices are quietly infiltrating every level of the modern world, bringing with them new risks and possibilities. In the fashion world especially, bots can show a new way to be beautiful, tailored to each individual wherever they happen to be, whatever they happened to need at that moment, as determined by highly intelligent, adaptive algorithms. Bots truly can be beautiful things.